The benefits of hiring a local SEO expert are numerous. It’s much easier to maintain communication with someone who is based nearby than to do it online. On the other hand, a client can always schedule a meeting with a local SEO expert, to discuss the important details of a contract or mutual project.
However, many locally based SEO companies offer the same expert service, which makes it harder for clients to decide which one to hire. But, that’s not all. Local SEO companies are also finding it hard to sell their services to the local clients, mostly because they don’t know how to target their audience.
What Vancouver SEO expert should do
Local Vancouver SEO expert or agency should be able to answer any question their prospective clients ask. However, many companies are facing the same problem: how to target the right prospects for your business. The importance of defining the target audience is huge since it has a significant impact on your business. The client profile will determine the number and the scope of projects you are going to take, which is closely related to your service.
In case you were wondering how can you stand out in the local market, here are some tips on how to sell your services in Vancouver.
#Offer a list of previous projects
The first thing a prospective client wants to know about Vancouver SEO agency is whom they’re previously worked with. Tracking results are an important aspect in business negotiations, and if you as a local SEO expert not able to provide a list of previous projects, the prospect will probably walk away. On the other hand, giving out the names of the previous clients can be tricky. After all, we’re talking about confidential business information. In that case, you can state a client’s niche or describe the project you did together.
#Explain your service
Many local SEO experts are making the same mistake over and over again. They don’t tell their prospects HOW they’re going to help them rank better on Google. Keeping your methods “confidential” or “top secret” can only raise the suspicion in your prospect’s mind. And that will end with them walking away. Instead, offer them a brief overview on which strategy you’re going to employ, how will you reach the project goals, and how much time you’ll need to get the first results.
#The ranking issue
Vancouver SEO experts are facing the same problem as any other SEO’s across the world. If they drop the famous line about rankings, they’ll probably make a promise they won’t be able to keep. And when that happens, your potential clients will do two things. Either they’ll run away thinking you’re a fraud and don’t know what you’re doing, or they’re going to hold to your words, expecting the number one place on Google search. Don’t make this mistake because you know you can’t promise them the number one place.
#Metrics and results
Most of your potential clients are not familiar with SEO whatsoever. For that reason, you should create a tracking system that will help your potential client to see the results from your service. The transparency is the key factor in hiring an SEO agency, so make sure you provide your prospects with a simple tracking system from day one.